SHINEPRO Brand Culture & Development Declaration‌

Founded in 2013 with the core philosophy of "Shine Bright," SHINEPRO has established a comprehensive home cleaning ecosystem spanning six major product lines: laundry soap, laundry detergent, fabric softener, floor cleaner, drain declogger, and grease remover. In July 2025, our laboratory-tested standards and scenario-driven innovation earned us recognition as a ‌Top 3 Most Trusted Household Cleaning Brand‌ on TikTok Shop Philippines11, validating our "Science-Backed Protection, Verifiable Clean" product ethos.

‌Product Evolution & Market Validation‌

• ●　‌Breakthrough Technologies‌:
  Nano-emulsion grease removers (3-sec stubborn stain elimination)
  Gel-based drain decloggers (72-hour continuous blockage decomposition)2

• ●　‌Eco-Certified Execution‌:
  100% biodegradable formulations across all series
  15% monthly carbon footprint reduction via 200-ton recycled plastic adoption4

• ‌●　Social Commerce Triumph‌:
  300% conversion rate surge through TikTok creator collaborations
  (e.g., #HomeLab Sterility Challenge showcasing 5-10 USD hero products)1215

‌Future Roadmap (2026-2028)‌

1. ‌１．Smart Solutions‌:
   Photocatalytic self-cleaning floor coating (30-day maintenance-free)7

2. ‌２．Circular Economy‌:
   100% recycled packaging implementation by 20275

3. ３．Regional Expansion‌:
   Strategic Southeast Asian market penetration via Ramadan campaigns1

Through our "Clean Today, Sustain Tomorrow" commitment, SHINEPRO continues redefining sterile living standards – transforming Filipino homes with every scientifically validated, eco-responsible clean.